Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Betting on Customer Communities
Lucas and Luna explore why chief marketing officers are shifting budget from performance ads to building owned customer communities. They dissect the Sephora Beauty Insider community as a case study: how its 30-million-member base drives repeat purchase at 5x the rate of non-members, and why CMOs at companies from Harley-Davidson to Notion are hiring community managers as a core marketing role. The hosts debate the tension between short-term sales lift and long-term engagement, and share concrete metrics like net promoter score uplift and customer lifetime value increase. A practical episode…
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