Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Rebuilding Brick-and-Mortar for the Digital Native
Episode 30 of The CMO Podcast explores why major direct-to-consumer brands that started online are now opening physical stores — but not the stores you remember. Lucas and Luna unpack the strategy behind Warby Parker's latest flagship in SoHo, which isn't designed for transactions but for eyewear education and try-on friction removal. They analyze the unit economics: the store's cost per square foot versus its contribution to online conversion rates. The conversation also touches on how CMOs are using heat-mapping foot traffic to feed CRM models — and why the store experience…
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