Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
CMOs Are Replacing Traditional Agencies with In-House Studios
Episode 53 of The CMO Podcast explores the growing trend of brands building in-house creative and production studios, moving away from traditional agency partnerships. Lucas and Luna dive into the specific case of Nike, which has shifted 60% of its creative work in-house since 2023, saving an estimated $200 million annually. They discuss the rise of 'in-house agencies,' the impact on agency holding companies like WPP and Omnicom, and the trade-offs between cost savings and creative freshness. The episode also touches on the role of AI tools in enabling smaller teams to produce…
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