Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Rewriting Agency Contracts for AI Tools
Episode 50 of The CMO Podcast with Fexingo. Lucas and Luna dig into a quiet revolution in marketing procurement: how CMOs are rewriting agency contracts to account for AI-generated work. The trigger? A major retailer saved $4 million in production costs in Q1 2026 alone -- and its agency had no contractual clause for the tool. The hosts break down the new 'AI work-for-hire' clause, the shift from hourly billing to outcome-based pricing, and why the traditional scope-of-work model is breaking. They also touch on the tension between speed and legal risk, and whether agencies will…
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