Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Betting on Live Audio Experiences
In this episode, Lucas and Luna explore a surprising trend in marketing: the resurgence of live audio. They discuss how brands like The Washington Post and Slack are using live audio rooms, from Twitter Spaces to proprietary platforms, to build deeper audience engagement. Lucas shares data showing that live audio sessions generate 3x longer average engagement than video replays, and Luna breaks down why this format works for trust-building, especially among Gen Z and millennial professionals. They also examine the economics—how CMOs are reallocating budget from static content production to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.