Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
What CMOs Are Learning from Brand-Led Culture Change
Episode 59 of The CMO Podcast dives into a surprising new priority for marketing leaders: driving internal culture change. Lucas and Luna unpack a recent Gartner study showing that 42% of CMOs now oversee or co-own employee experience and internal communications — up from just 18% in 2022. They use the example of Delta Air Lines, which under CMO Alicia Tillman used a campaign-first approach to embed a new service ethos across 75,000 employees before turning the messaging outward. The hosts debate whether this is a temporary expansion of the CMO remit or a permanent shift, and what it means…
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