Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Betting on In-Flight Brand Experiences
Lucas and Luna explore why Delta Air Lines, United, and other carriers are racing to turn the airplane cabin into a premium brand channel. With captive audiences averaging three hours and declining ad-blocker usage at 30,000 feet, CMOs from consumer-packaged goods to luxury fashion are negotiating in-flight partnerships as a high-attention media buy. Lucas breaks down the cost per thousand impressions on a tray table versus a smartphone screen, and why the 'captive audience' argument matters more now that streaming has fragmented linear TV. They also discuss what happens when a…
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