Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Ditching the Funnel for One-to-One Journeys
Episode 26 of The CMO Podcast explores the collapse of the traditional marketing funnel and the rise of individualized customer journeys. Lucas and Luna dissect how brands like Spotify and Sephora have abandoned linear conversion models in favor of real-time, trigger-based experiences powered by first-party data. They examine the 2024-2025 shift toward event-driven marketing, where each touchpoint adapts to the customer's last action, and the implications for attribution and budget allocation. With examples from Nike's member app and a surprising case from a regional grocery chain…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.