Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why Brand Safety Tools Block Your Own Ads
Lucas and Luna dig into a paradox that is quietly burning marketing budgets in 2026: the same brand safety filters that block ads from running next to toxic content are also blocking brands from appearing next to perfectly safe content — including their own. They walk through real data from a Fortune 500 CPG company that found 12 percent of its own digital ad impressions were blocked by its own keyword-block lists, and examine why keyword-only filters are the main culprit. The episode covers the rise of contextual AI targeting as an alternative, the tension between scale and safety in…
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