Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Powering Retail Media Networks
Episode 56 of The CMO Podcast with Fexingo. Lucas and Luna dive into the explosive growth of retail media networks — the digital ad platforms owned by retailers like Amazon, Walmart, and Instacart. They unpack why CMOs are pouring budget into these walled gardens: access to first-party purchase data, closed-loop attribution, and the ability to measure ad spend all the way to a cart. Lucas explains how retail media is reshaping the $600 billion digital ad market, citing Amazon's $47 billion ad business and Walmart's 30% year-over-year growth. They debate the trade-offs: higher cost…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.