Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Betting on Chief Brand Officers
Lucas and Luna explore a growing organizational trend: companies like Lululemon and Equinox are appointing Chief Brand Officers to bridge marketing, product, and experience. With data from a recent McKinsey survey showing 40% of Fortune 500 companies now have a CBO role, they debate whether this is a fad or a response to fragmented customer journeys. The hosts examine how the CMO and CBO can coexist without turf wars, using the example of Airbnb's 2024 brand refresh to illustrate the upside of clear role division. Luna shares a telling stat from Forrester: brands with a dedicated CBO…
The skinny
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