Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using Branded Podcasts as a Retention Channel
Episode 58 of The CMO Podcast with Fexingo explores why marketing leaders are launching branded podcasts not for reach, but for retention. Lucas and Luna examine a specific case: how fitness brand Peloton used its podcast 'Peloton Radio' to reduce churn among existing subscribers by 12 percent over six months in 2025. They break down the economics — production costs averaging $15,000 per episode versus a customer lifetime value gain of $180 per retained subscriber — and the editorial strategy: long-form member stories, not product pitches. The hosts also discuss the shift in…
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