Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why B2B CMOs Are Betting on Niche Podcasts in 2026
In this episode of The CMO Podcast, Lucas and Luna examine a counterintuitive trend reshaping B2B marketing budgets: the shift from trade-show spectacle and display advertising into niche, industry-specific podcasts. They unpack a recent survey from Forrester showing that 42 percent of B2B CMOs plan to increase podcast ad spend by at least 30 percent this year, while traditional trade-show spend is flattening or declining. The conversation centers on a specific case study: how the enterprise software company HubSpot reallocated roughly $2 million from a single annual user conference into a…
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