Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Branded Podcast Networks to Build Audience
In this episode of The CMO Podcast, Lucas and Luna explore how CMOs are launching and scaling their own branded podcast networks to build loyal audiences and drive business outcomes. They focus on the case of HubSpot's 'The Growth Show' and its expansion into a multi-show network, examining the strategy behind it, the metrics that matter (like listener-to-lead conversion rates), and the pitfalls to avoid. Specific data points include HubSpot's reported 20 percent increase in SQLs from podcast listeners and the network's cost per acquisition compared to traditional…
The skinny
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