Shows / Everything Clicks
Everything Clicks
Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.
Episodes
- Everything Clicks
Data Storytelling: Why Analysis Goes Nowhere - Travis Grunewald
Anyone can build the model. Getting a decision maker to trust it and act on it is a different job, and it is the one that creates the value. Travis Grunewald…
- Everything Clicks
Why Customers Convert and Still Slip Away
Anyone can buy a click. What decides whether a customer stays is the question they ask right after: did I do the right thing? That question has a name. In…
- Everything Clicks
Why You Should Stop Separating Acquisition and Retention and Treat Them as One System - Dan Grossman
Dan Grossman is SVP of Marketing at Doctronic and founder of Antidote Group, a fractional CMO and advisory practice. He previously led consumer marketing at…
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How loyalty programs work: the tech behind every scan - Megan Fortner
Loyalty programs are built to feel like nothing at all. You scan at the pump, an offer lands, and your points move. Megan Fortner, Senior Manager of Loyalty &…
- Everything Clicks
Behavioral Science Beyond Biases – Jen Clinehens from Choice Hacking
Behavioral science is often treated like a list of biases you bolt onto a campaign. But that’s selling it short. It's really about understanding how real…
- Everything Clicks
Inside B2B UX Design: Taming Complexity in High-Stakes Software - Lior Shagan
Great B2B design is more about what you remove than what you add in. Lior Shagan, Product Designer at Agora, breaks down how he turns complex investment and…
- Everything Clicks
The Marketing Operations Problem That Starts With Your Martech Stack
Marketing technology promised you didn't need IT. That was the myth that started the war. In this solo episode, Shamir draws on past guests' expertise about…
- Everything Clicks
The CX Leadership Gap Most Companies Still Haven't Closed - Aurelia Pollet
CarParts’ Senior Director of Customer Experience Aurelia Pollet reveals why most companies lack holistic CX leadership and how this creates a gap between…
- Everything Clicks
Why B2B Stole the Wrong Lessons from B2C and How to Fix the Post-Click Experience - Tas Bober
Tas Bober is the Founder of The Scroll Lab at Delphinium Solutions, a B2B SaaS landing page consultancy whose clients include Calendly, Freshworks, and 40+…
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Why Laser-Focused Niche Marketing Beats Broad Campaigns Every Time - Seth Greene
Why do many marketing campaigns underperform? Seth Greene says the answer starts with targeting. Seth Greene is the CEO of Market Domination LLC, an Inc. 5000…
- Everything Clicks
Why Marketing Can't Prove Its Value to the C-Suite And What Has to Change - Dr. Alok Saboo
Dr. Alok Saboo is a Professor of Marketing at Georgia State University's Robinson College of Business, Director of the MS in Marketing program, and an AMA…
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Why Humanizing the Post-Click Experience Is the Only Sustainable Growth Strategy - Ethan Beute
Ethan Beute is a Principal Brand Marketing Strategist at Zillow, co-author of Rehumanize Your Business and Human-Centered Communication, and a former Chief…
- Everything Clicks
Why Relevance, Trust, and Empathy Are the Only Marketing Principles That Scale - Yazan Kakish
Yazan Kakish is the Director of Marketing & Communications at East Texas A&M University, with 14+ years of international experience across hospitality…
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Enterprise-Scale Marketing on a Nonprofit Budget - Phalak Betab
Phalak Betab is the Director of Marketing & Communications at Progressive Intercultural Community Services (PICS) Society, a $20M nonprofit with 300 employees…
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How Healthcare UX Keeps People at the Center - Maria Alexander, Tu Nguyen & Megan Baker
In this special panel episode, three experts share how they approach user experience in healthcare, one of the most regulated, emotionally complex, and…
- Everything Clicks
The Internal Selling Skills Every Marketer Needs to Lead Cross-Functional Teams - Nadja Fromm
Nadja Fromm is the Founder of Fromm Consulting LLC, with 20+ years leading global marketing for major CPG brands before leaving corporate to help founders and…
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The Retention Mistakes Big Brands Keep Repeating - Allison C Matheson
Allison C. Matheson is a customer loyalty marketing leader at Tripadvisor, with deep lifecycle and loyalty experience across major consumer brands including…
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B2B Trust After the Pivot: Messaging, Adoption, and Relationships - Jenni Ruiz
Jenni Ruiz leads marketing and PR at Transfix, where she helps a freight tech company build trust in one of the most competitive industries out there. In this…
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Designing Empathetic Digital Experiences in Healthcare at Scale – Anthony Cadieux
Anthony Cadieux, VP of Performance Marketing at AdventHealth, leads enterprise-scale digital strategy across 50+ hospitals and 1,200+ care locations, spanning…
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Building Brand Equity and the Post-Click Ecosystem That Converts - Kate Ross
Kate Ross, Marketing & Creative Director at Centric, explains why brand isn’t “design polish.” It’s a living system that builds trust, reduces risk, and shapes…
- Everything Clicks
Building Digital Foundations Through Alignment and Data - Monica Hand
Monica Hand is the Director of Marketing at the USTA, where she works at the intersection of digital strategy, data, and cross-functional collaboration to…
- Everything Clicks
Why AI Strategies Fail Without a Solid Data Foundation - Greg Bucko
Greg Bucko is a Data Product Partner at Regions Bank. He’s spent 25 years turning raw data into better business decisions. From early analytics roles to…
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Compassion as a Conversion Strategy: Post-Click CX in Senior Care - Owen Wible
Owen Wible, Senior Director at Cornerstone Caregiving, sits at the intersection of operations and marketing in one of the most emotionally intense B2C…
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Post-Click Foundations That Make Media Convert — And How AI Fits - Sanjay Mayar
Sanjay Mayar is a performance marketing executive with 15+ years across acquisition, growth, analytics, and digital strategy, who helps teams unify media…
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Why “Unglamorous” Fixes Win in Experience Analytics - Lauren Burges
Lauren Burges is a Strategic Customer Success Manager at Contentsquare. She works with enterprise teams on post-click optimization through experience…
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How Video and AI Transform High-Intent Customer Journeys - James Hatfield
James Hatfield, Chief Revenue Officer at LiveSwitch, has built his career around blending practical technology with real human connection. First as a…
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Scaling Healthcare CX Through Clarity, Alignment, and Action - Rohit Vasudeva
Rohit Vasudeva is the Senior Director of Partnerships and Customer Success at PocketPills. He’s spent a decade simplifying operations, fulfillment, and…
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From Activation to Signups: How to Build Lifecycle Programs That Scale - Drew DeMasters
Drew DeMasters, VP of Lifecycle Marketing at Prodege, has spent 15+ years building lifecycle programs across loyalty, e-commerce, fintech, and mobile-first…
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How Playable Media Drives Real Engagement - Joshua Knapp
Joshua Knapp is the SVP of Client Partnerships at Super League. With over 15 years of experience, he offers insight into why gaming is no longer a niche…
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How Marketing Leaders Can Speak Finance's Language to Get Budget Approved - Gavin White
Gavin White is the Senior Vice President of Middle-Market Banking at Truist with over 25 years of experience in commercial and corporate banking across…
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How Data Science Shapes Retention, Pricing, and Personalization - Adam Persing
Adam Persing is the Director of Marketing Data Science at Dow Jones, where he helps brands like The Wall Street Journal and Barron’s improve retention…
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How Brixmor Aligned 80 Stakeholders to Rebuild Its Digital Platform - Kristen Moore
Kristen Moore, Senior Vice President of Marketing at Brixmor Property Group, recently led a massive digital transformation, which included aligning more than…
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Designing Better Digital Experiences Through Testing, Alignment, and Purposeful Friction - Alanna Broderick
Alanna Broderick Walker is the Director of Digital Products for Community Tennis at USTA. A former professional tennis player turned product leader, she now…
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What Marketers Get Wrong About Customer Data And How to Fix It - David Raab
David Raab is the founder of the Customer Data Platform Institute. With more than 40 years of experience in marketing technology and analytics, David has…
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How Legacy Brands Build Communities and Win Loyalty on Social - Assunta Anif
Assunta Anif is the Director of Social Media Strategy at KISS Products, where she leads global social and community strategy for one of the beauty industry’s…
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Building High-Growth Teams and Human-Centered Brands - Ingrid Milman Cordy
Ingrid Milman Cordy, CMO at HigherDOSE, has led growth and digital transformation across wellness and beauty, from Nuun Hydration (acquired by Nestlé) to…
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How Engineering and Marketing Align to Build Better Experiences - Jose Bergiste
Jose Bergiste, VP of Software Engineering at Fidelity Investments, leads full-stack engineering and data strategy across platforms serving millions of…
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Leading Digital Transformation Through Data and AI - Tim Megginson
Tim Megginson, Vice President of Digital & Data Strategy at Visit Orlando, leads one of the world’s most recognized destination brands through large-scale…
- Everything Clicks
Building Trust Through Partnerships and Human Touch in Home Care - Megan Hix
Megan Hix is the Sr. Director of National Partnerships at Cornerstone Caregiving. She has built her career designing programs that combine strategic…
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From Firefighting to Forecasting: How to Align Supply Chain and Marketing - Alex Yakimov
Alex Yakimov is the Supply Chain Director at Stussy. With over 15 years of experience, he’s built agile, data-driven supply chains across fashion, retail, and…
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Real Estate CX That Gets You From Clicks to a Signed Lease - Claire Luoto
Claire Luoto is Head of Digital at Berkeley Group (BTR) with over 18 years of experience across CX, marketing, sales, operations, and tech in real estate and…
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High-Consideration Customer Experience: Balancing Tech and Human Touch – Ryan Shinn
Ryan Shinn is Western Group Marketing Director at CentiMark. As a marketing leader, he’s operated on both sides of the aisle: B2C retail and high-consideration…
- Everything Clicks
Frictionless, Accessible, and Human UX Content That Earns Trust - Maria Alexander
Maria Alexander is Blue Shield of California’s UX Content Design Principal. In this episode, she breaks down how language, interaction, and visual design must…
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Product-Led Ads And Metrics That Actually Matter - Sam Davel
Sam Davel is the Managing Director at Rubix Agency and a former US Army Ranger turned growth marketer. In this episode, Sam explains how startup-style…
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Balancing Digital Tools and Human Connection in Healthcare - Dr. Shoma Datta
Dr. Shoma Datta, Medical Director at Next Health, has built her career at the intersection of innovation and empathy; first as a gynecologic robotic surgeon…
- Everything Clicks
Bridging the Experience Gap Between Customer Expectations and Reality: Q&A with Shamir Duverseau
Shamir Duverseau is the Managing Director and host of the Everything Clicks podcast. In this special Q&A episode, he tackles audience questions about the…
- Everything Clicks
Beyond Discounts: How Lifecycle Marketing Builds Lasting Customer Relationships – Cat Covert
Seasoned lifecycle marketing expert Cat Covert reveals how brands can break free from the discount hamster wheel and build stronger, more sustainable customer…
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How AI Powers Customer-Centric Marketing with Vijay Chittoor
Vijay Chittoor is co-founder and CEO of Blueshift. In this episode, he shares how brands can break free from siloed customer engagement using his "Three D's"…
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Why "Easy" Marketing Tools Are Sabotaging Your Website Performance - Ravi Chandramouli
Ravi Chandramouli is the Director of Solutions Engineering at Smart Panda Labs. In this episode, he exposes the hidden complexities behind marketing tools that…
- Everything Clicks
Digital Transformation in Higher Education with Chris Pilsner
Chris Pilsner is Executive Director of Relationship Management & Digital Experience at UMass Amherst., In this episode, she shares her proven strategies for…
- Everything Clicks
Building Fan Attachment Through Digital Experience Design with Pedro Araujo
Pedro Araujo, Chief Marketing Officer at Orlando City SC and Orlando Pride, shares his data-driven approach to creating authentic fan experiences. Learn how he…
- Everything Clicks
Beyond Traditional Marketing: How Visit Myrtle Beach Transformed Tourism Through Authentic Content with Stuart Butler
Visit Myrtle Beach's VP of Marketing, Stuart Butler, reveals how shifting from paid advertising to owned content and branded entertainment delivers a better…
- Everything Clicks
Why Landing Page Optimization is Marketing’s Biggest Missed Opportunity - Stuart Rex
Webtrends Optimize’s Commercial Director Stuart Rex reveals the $240 billion disconnect between ad spend and post-click optimization — and why this imbalance…
- Everything Clicks
Bridging the Data Gap: How Technical Architecture Drives Customer Experience - Tom Leddy
Salesforce Technical Architect Director, Tom Leddy, reveals why data silos and legacy systems are undermining customer experiences and how to fix them. Learn…
- Everything Clicks
Building an Experimentation Culture: The Four Pillars of Success - Tu Nguyen
Smart Panda Labs’ Principal Consultant, Tu Nguyen, breaks down the key framework for creating a successful experimentation program with real business impact…
- Everything Clicks
The Customer Experience Gap: Closing the Distance Between Expectation and Reality - Aurelia Pollet
CarParts’ Senior Director of Customer Experience Aurelia Pollet reveals why most companies lack holistic CX leadership and how this creates a gap between…
- Everything Clicks
Data Engineering Meets Customer Experience: How AI Is Reshaping E-commerce - Shaun Gehring
Wells Fargo’s VP of Data Engineering and Analytics, Shaun Gehring, reveals how near real-time data feedback loops are transforming digital buying experiences…
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How UX Friction Actually Improves Your Digital Experiences - Erin Young
Slide UX founder and principal Erin Young shares when friction in user experience can be beneficial, how to balance information and simplicity for complex…
- Everything Clicks
Why AI is a Friend to Marketers - Bill DeCourcy
Amerilife's Chief Lead Generation Officer Bill Decourcy shares game-changing strategies for performance marketing success. Discover how to harness the power of…
- Everything Clicks
Alex Corzo: What is The Post-Click Experience? The Missing Piece in Your Marketing Strategy
Smart Panda Labs co-founder Alex Corzo reveals why what happens after someone clicks on your marketing is crucial for conversions. Learn how to move beyond…