Why Customers Convert and Still Slip Away
Anyone can buy a click. What decides whether a customer stays is the question they ask right after: did I do the right thing?
That question has a name. In Smart Panda Labs' Six Decision Hurdles it's Confirmation, the fifth of six hurdles a customer clears before they commit for good. The sixth is Continuity: is this still right for me, should I keep going?
Both happen after the click, and the follow-up is where most marketing falls apart. Usually because they’re looking at the numbers from the wrong vantage point.
Acquisition is easy to count, so it's easy to celebrate and easy to defend in a…
The skinny
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