Designing Better Digital Experiences Through Testing, Alignment, and Purposeful Friction - Alanna Broderick
Alanna Broderick Walker is the Director of Digital Products for Community Tennis at USTA. A former professional tennis player turned product leader, she now drives the digital systems that grow tennis participation across the US.
In this episode, Alanna explains why user testing must precede development, how product teams can reduce “opinion-driven” decisions, and why some friction is not only necessary, but intentional.
You will hear:
- How product, marketing, and business teams can stay aligned in fast-paced environments without burning teams out
- Why purposeful friction can actually…
The skinny
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