What Marketers Get Wrong About Customer Data And How to Fix It - David Raab
David Raab is the founder of the Customer Data Platform Institute. With more than 40 years of experience in marketing technology and analytics, David has guided Fortune 1000 brands through every major shift in how organizations collect, unify, and activate customer data.
In this episode, David explains why the real challenge in data management is actually organization and alignment, sharing why marketers should stop asking “Do we need a CDP?” and start asking “What problem are we trying to solve?”
You will hear:
- How labels like “real-time data” and “complete data” can distract you from…
The skinny
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