Why Laser-Focused Niche Marketing Beats Broad Campaigns Every Time - Seth Greene
Why do many marketing campaigns underperform? Seth Greene says the answer starts with targeting.
Seth Greene is the CEO of Market Domination LLC, an Inc. 5000 direct response marketing agency that has produced over 6,900 podcasts and served 150,000+ entrepreneurs across hundreds of industries.
In this episode, Seth shares why even Fortune 500 companies get targeting wrong by going too broad, and how narrowing your focus to a laser-focused micro niche accelerates every part of the customer experience.
This discussion also covers why polarizing brands like Apple outperform those trying to…
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