Why "Easy" Marketing Tools Are Sabotaging Your Website Performance - Ravi Chandramouli
Ravi Chandramouli is the Director of Solutions Engineering at Smart Panda Labs.
In this episode, he exposes the hidden complexities behind marketing tools that promise drag-and-drop simplicity and reveals when these tools work, when they fail, and how to avoid costly mistakes:
- When low-code/no-code platforms empower marketers vs. when they create technical debt and security risks
- How to make smart build vs. buy decisions by understanding the true costs of custom development and enterprise software
- Practical frameworks for improving communication between marketing and IT teams to avoid…
The skinny
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