The Marketing Operations Problem That Starts With Your Martech Stack
Marketing technology promised you didn't need IT. That was the myth that started the war.
In this solo episode, Shamir draws on past guests' expertise about why the marketing and IT divide exists, what it's costing your organization, and the specific moves that actually close it.
From martech tool limitations to the flywheel framework that only works when both teams are pushing, you'll walk away with a clearer picture of why marketing can't deliver great customer experiences alone… and what to do about it.
=== In this episode, you'll hear from:
- Ravi Chandramouli, Director of Solutions…
The skinny
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