Behavioral Science Beyond Biases – Jen Clinehens from Choice Hacking
Behavioral science is often treated like a list of biases you bolt onto a campaign. But that’s selling it short. It's really about understanding how real people decide in real contexts.
Jen Clinehens, founder of Choice Hacking, joins the show to explain why context beats any single 'rule,' why social proof can backfire, and why marketing is really about the memories you leave behind.
From the peak-end rule and IKEA's cinnamon buns to the false consensus trap that makes brands assume everyone thinks like they do, Jen shares the principles — and the stories — that separate behavioral science…
The skinny
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