The Internal Selling Skills Every Marketer Needs to Lead Cross-Functional Teams - Nadja Fromm
Nadja Fromm is the Founder of Fromm Consulting LLC, with 20+ years leading global marketing for major CPG brands before leaving corporate to help founders and small businesses sharpen their positioning and drive measurable growth.
In this episode, Nadja explains why marketing loses credibility when it shows up as brand decks instead of business cases, why internal buy-in is 75% of the work, and how system thinking helps marketers build real cross-functional influence.
You will hear:
- Why legacy enterprises stall on post-click progress—and what actually moves them forward
- What marketers do…
The skinny
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