From Firefighting to Forecasting: How to Align Supply Chain and Marketing - Alex Yakimov
Alex Yakimov is the Supply Chain Director at Stussy. With over 15 years of experience, he’s built agile, data-driven supply chains across fashion, retail, and both B2B and B2C industries.
In this episode, Alex shares why marketing and operations must align early, how AI can transform planning, and what digital leaders can learn from scarcity-driven models.
You will hear:
- How AI-powered forecasting helps better manage demand and risk
- How supply chain teams can protect customer lifetime value
- Lessons digital leaders can take from supply chain thinking
Learn how you can move from…
The skinny
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