Designing Empathetic Digital Experiences in Healthcare at Scale – Anthony Cadieux
Anthony Cadieux, VP of Performance Marketing at AdventHealth, leads enterprise-scale digital strategy across 50+ hospitals and 1,200+ care locations, spanning digital media, CRM, analytics, and contact center strategy.
In this episode, Anthony explains why healthcare digital marketing must start with a patient’s emotional state, how regulation can push better creativity, and why marketing and consumer experience work best as one system.
You will hear:
- What marketers often miss about healthcare journeys (multiple audiences, high emotion, complex payers)
- How AdventHealth approaches…
The skinny
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