How Marketing Leaders Can Speak Finance's Language to Get Budget Approved - Gavin White
Gavin White is the Senior Vice President of Middle-Market Banking at Truist with over 25 years of experience in commercial and corporate banking across Ireland, the UK, and the US.
In this episode, Gavin explains how marketers can translate their initiatives into the most relevant financial metrics: cash flow, profitability, and efficiency. He breaks down why finance leaders care about the cash conversion cycle and how marketing can directly influence it.
You will hear:
- How to build trust with finance teams by speaking their language and using shared metrics
- Where AI initiatives succeed…
The skinny
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