From Activation to Signups: How to Build Lifecycle Programs That Scale - Drew DeMasters
Drew DeMasters, VP of Lifecycle Marketing at Prodege, has spent 15+ years building lifecycle programs across loyalty, e-commerce, fintech, and mobile-first experiences. Drew measures success by what happens after registration: activation, first value moments, and long-term engagement that compounds LTV.
In this episode, Drew breaks down how he personalizes onboarding using acquisition source, profile data, and early behavior signals and how to orchestrate multichannel messaging without overwhelming users.
You will hear:
- Why registration is easy, and activation is the real battleground for…
The skinny
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