Compassion as a Conversion Strategy: Post-Click CX in Senior Care - Owen Wible
Owen Wible, Senior Director at Cornerstone Caregiving, sits at the intersection of operations and marketing in one of the most emotionally intense B2C categories: senior home care.
In this episode, Owen shares how to design digital journeys for people in crisis states, why “assumed knowledge” breaks trust fast, and how aligning marketing promises with operational reality protects credibility when the stakes are high.
You will hear:
- Why senior-care buyers show up overwhelmed, and how that should shape the first click
- How to bake compassion into structure: clearer choices, fewer steps…
The skinny
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