Why B2B Stole the Wrong Lessons from B2C and How to Fix the Post-Click Experience - Tas Bober
Tas Bober is the Founder of The Scroll Lab at Delphinium Solutions, a B2B SaaS landing page consultancy whose clients include Calendly, Freshworks, and 40+ others. She spent 15 years in-house managing over 400 websites before going solo to fix the post-click problem she kept running into as a buyer.
In this episode, Tas explains why B2B borrowed the wrong things from B2C, why optimizing for conversions means you've already optimized too late, and what it actually takes to build landing pages that match how B2B buyers make decisions.
You will hear:
- Why the average B2B sales cycle runs 211…
The skinny
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