Building Digital Foundations Through Alignment and Data - Monica Hand
Monica Hand is the Director of Marketing at the USTA, where she works at the intersection of digital strategy, data, and cross-functional collaboration to support the long-term growth of tennis as a sport.
In this episode, Monica explains why strong digital experiences don’t start with tools, but with people, alignment, and shared definitions of success. She breaks down how to build digital foundations without overcomplicating them and how to balance long-term strategy with day-to-day execution.
You will hear:
- Why digital transformation starts with internal alignment, not technology
- How…
The skinny
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