B2B Trust After the Pivot: Messaging, Adoption, and Relationships - Jenni Ruiz

Everything Clicks · Apr 9, 2026 · 38m

Jenni Ruiz leads marketing and PR at Transfix, where she helps a freight tech company build trust in one of the most competitive industries out there.

In this episode, Jenni breaks down how to market through a major pivot without losing credibility, why transparency builds trust faster than hype, and how “post-click” becomes a full-lifecycle system, from lead to onboarding to daily usage.

You will hear:

- How Transfix changed its message fast after moving from brokerage to freight tech

- Why trust in freight requires speaking the customer’s language (not generic SaaS messaging)

- How…