
Frictionless, Accessible, and Human UX Content That Earns Trust - Maria Alexander
Maria Alexander is Blue Shield of California’s UX Content Design Principal.
In this episode, she breaks down how language, interaction, and visual design must ship together to create a truly frictionless experience. You’ll get practical on accessibility, training teams to think like detectives when language causes drop-offs, and how narrative craft prevents “plot holes” in flows.
You will hear:
- What frictionless really means and why words belong at kickoff
- The reality of accessibility: contract, ARIA, and usable patterns
- How collaboration and patience power design systems and the…
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