How Brixmor Aligned 80 Stakeholders to Rebuild Its Digital Platform - Kristen Moore
Kristen Moore, Senior Vice President of Marketing at Brixmor Property Group, recently led a massive digital transformation, which included aligning more than 80 stakeholders across marketing, IT, accounting, and operations.
In this episode, Kristen shares what it takes to lead large-scale digital initiatives inside complex organizations — from securing C-suite buy-in and navigating build-vs-buy decisions, to proving ROI and managing cross-functional cooperation.
You will hear:
- Why cross-functional collaboration makes or breaks projects
- Why customer research keeps everyone aligned on what…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.