Why Relevance, Trust, and Empathy Are the Only Marketing Principles That Scale - Yazan Kakish
Yazan Kakish is the Director of Marketing & Communications at East Texas A&M University, with 14+ years of international experience across hospitality, education, aviation, finance, and tech, including leadership roles at Marriott International, Ogilvy, and BBDO.
In this episode, Yazan explains why the same core marketing principles hold across every industry he's worked in, why segmentation fails when it stops at demographics, and why marketers who treat their role as a finishing department are already too late.
You will hear:
- How the hospitality mindset of creating evangelists translates…
The skinny
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