Enterprise-Scale Marketing on a Nonprofit Budget - Phalak Betab
Phalak Betab is the Director of Marketing & Communications at Progressive Intercultural Community Services (PICS) Society, a $20M nonprofit with 300 employees delivering 50+ programs across British Columbia, and the youngest director in the organization.
In this episode, Phalak explains why nonprofits face enterprise-level post-click complexity with a fraction of the tools and budget, how undervaluing marketing directly breaks the user journey, and what corporations could do differently if they designed with the same empathy nonprofits depend on.
You will hear:
- What post-click complexity…
The skinny
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