The Retention Mistakes Big Brands Keep Repeating - Allison C Matheson
Allison C. Matheson is a customer loyalty marketing leader at Tripadvisor, with deep lifecycle and loyalty experience across major consumer brands including Starbucks Rewards, Tim Hortons, and Zulily.
In this episode, Allison explains why post-click growth breaks when cross-functional alignment breaks, why loyalty programs don’t automatically create loyalty, and how to use AI to speed up decisions without losing the human brand voice.
You will hear:
- The 3 repeatable post-click failure modes across most industries
- What "earned loyalty" looks like before you ever launch a loyalty program
-…
The skinny
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