Why You Should Stop Separating Acquisition and Retention and Treat Them as One System - Dan Grossman
Dan Grossman is SVP of Marketing at Doctronic and founder of Antidote Group, a fractional CMO and advisory practice. He previously led consumer marketing at Snapchat, brand and product marketing at Sword Health, and held VP roles at NTWRK and VaynerMedia earlier in his career.
In this conversation, Dan explains why treating acquisition and retention as separate problems with separate owners and separate budgets consistently costs companies more than they realize.
This discussion also covers what lifecycle marketing can realistically do versus what the product itself has to deliver, how to…
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