How Legacy Brands Build Communities and Win Loyalty on Social - Assunta Anif
Assunta Anif is the Director of Social Media Strategy at KISS Products, where she leads global social and community strategy for one of the beauty industry’s most established legacy brands.
In this episode, Assunta explains why follower count is no longer the metric that matters and how community-led feedback loops can directly shape product innovation and marketing decisions.
You will hear:
- How KISS evolved from chasing followers to building lasting community loyalty
- Why real-time social listening drives better products and campaigns
- How legacy brands can modernize without losing…
The skinny
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