How Engineering and Marketing Align to Build Better Experiences - Jose Bergiste
Jose Bergiste, VP of Software Engineering at Fidelity Investments, leads full-stack engineering and data strategy across platforms serving millions of customers. With deep experience across industries, Jose bridges the gap between technology, data, and business value.
In this episode, Jose explains how to align marketing, engineering, and data teams around a common goal: improving the customer experience from the inside out.
You will hear:
- How engineering evolves when treated as a strategic partner
- Why data democratization helps make better business decisions
- How to decide when to build…
The skinny
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