How Playable Media Drives Real Engagement - Joshua Knapp
Joshua Knapp is the SVP of Client Partnerships at Super League. With over 15 years of experience, he offers insight into why gaming is no longer a niche channel, but a universal engagement layer brands can’t afford to ignore.
He shares what separates successful immersive experiences from failed ones, how to close the education gap for marketers, and why playable media impacts the full funnel — not just awareness.
You will hear:
- Why “playable media” changes how brands think about awareness, engagement, and conversion
- What separates authentic, high-performing gaming activations from…
The skinny
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