How Data Science Shapes Retention, Pricing, and Personalization - Adam Persing
Adam Persing is the Director of Marketing Data Science at Dow Jones, where he helps brands like The Wall Street Journal and Barron’s improve retention, engagement, and pricing through predictive modeling and experimentation.
In this episode, Adam shares how data science teams can drive better business outcomes by focusing on the right data inputs and how iterative testing keeps teams aligned with real customer behavior.
You will hear:
- Why data foundations determine whether algorithms succeed or collapse
- How Dow Jones uses prediction and feature recommendations to improve engagement
- Why…
The skinny
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