Real Estate CX That Gets You From Clicks to a Signed Lease - Claire Luoto
Claire Luoto is Head of Digital at Berkeley Group (BTR) with over 18 years of experience across CX, marketing, sales, operations, and tech in real estate and hospitality.
In this episode, she breaks down what actually moves prospects from ad click to signed lease, gets real about constrained tech stacks, and explains why MVP beats complexity.
You will hear:
How to use listing portal insights to sharpen PPC
Where to add smart friction (like surfacing pricing) to protect leasing teams and lead quality
Which metrics matter for measuring success, like tours and leases, not just leads
Get a…
The skinny
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