Shows / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Marketing automation platforms like HubSpot and Marketo promise to turn chaotic customer interactions into seamless, data-driven journeys. But the gap between that promise and the reality of clunky workflows, messy data, and misaligned triggers is where most teams get stuck. In this show, Lucas and Luna cut through the vendor hype to examine how real marketing automation works — from lead scoring models and lifecycle stages to A/B testing of email sequences and multi-touch attribution. They…
Episodes
Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer JourneysHow Marketing Automation Workflows Miss Card Updates
Episode 48 of Marketing Automation with Fexingo dives into a hidden revenue leak: payment method changes. Lucas and Luna explore how automated billing…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Workflows Miss Payment Method Changes
Episode 47. Lucas and Luna explore a hidden revenue leak in marketing automation: workflows that don't react when a customer's saved credit card…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Workflows Miss Credit Card Expiration
Episode 46 of Marketing Automation with Fexingo. Lucas and Luna dive into a hidden revenue leak: credit card expiration dates. When a customer's card…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Workflows Ignore User Intent Signals
Lucas and Luna dig into a hidden flaw in most marketing automation setups: workflows that treat every click the same. Using a real example from a B2B software…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Workflows Hide Data Rot
Lucas and Luna dig into a silent killer in marketing automation: data rot. They explain how contact records degrade by 23 percent year-over-year, why stale…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Workflows Miss Voice Search
Voice search is reshaping how people find information, but most marketing automation workflows still treat it like a standard keyword query. Lucas and Luna…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Workflows Leak Revenue via Phone Format
Lucas and Luna dive into a surprisingly costly marketing automation mistake: phone number formatting. They explain how a single international contact with a…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
When Marketing Automation Workflows Fail at SMS Compliance
Episode 41 dives into the often-overlooked compliance risks of adding SMS channels to marketing automation workflows. Lucas and Luna discuss the 2025 TCPA…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Workflows Leak Revenue Through Inactive Contacts
Lucas and Luna dig into a costly blind spot in marketing automation: inactive contacts. They break down how dormant leads and old subscribers degrade…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation A-B Tests Hide Sample Size Traps
In Episode 39 of Marketing Automation with Fexingo, Lucas and Luna uncover a subtle but costly flaw in how most marketers run A/B tests inside HubSpot…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Workflows Ignore Time Zones
Most marketing automation platforms let you schedule an email send based on a lead's time zone. But that's not the same as workflow timing. Lucas and…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Needs a Mobile First Workflow Audit
Lucas and Luna explore why most marketing automation workflows fail on mobile, even though over 60% of emails are opened on phones. They dissect a real…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Workflows Need Audience Suppression
In this episode, Lucas and Luna tackle a hidden killer of marketing automation ROI: the failure to suppress uninterested or already-converted contacts from…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Benchmarks Mislead Your Strategy
In episode 35, Lucas and Luna unpack why the marketing automation benchmarks you read in industry reports—open rates, click-through rates, conversion rates—are…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Workflows Trigger Email Fatigue
In this episode of Marketing Automation with Fexingo, Lucas and Luna tackle a hidden cost of automated email campaigns: list fatigue. Drawing on a recent case…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Workflows Lose Leads at Midnight
Episode 33 of Marketing Automation with Fexingo dives into a hidden flaw in automated customer journeys: the midnight workflow reset. Lucas and Luna unpack how…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Triggers Waste Your Best Leads
Lucas and Luna dive into a hidden problem in marketing automation: poorly designed trigger logic that actually drives away your best prospects. They walk…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Your Marketing Automation Needs an Attribution Model Overhaul
In this episode, Lucas and Luna dig into why most marketing automation platforms default to last-touch attribution, and how that distorts campaign decisions…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Your Abandoned Cart Emails Are Going to Spam
Episode 30 digs into a hidden deliverability trap: abandoned cart emails, which often have near-identical subject lines and send patterns, trigger spam filters…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Your Marketing Automation Needs a CRM Sync Audit
Most marketers assume their CRM and marketing automation platforms talk to each other seamlessly. They don't. In this episode, Lucas and Luna dig into a…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Your Automation Needs a Customer Data Platform Integration
In this episode, Lucas and Luna discuss why marketing automation platforms like HubSpot and Marketo underperform without a dedicated Customer Data Platform…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Your Marketing Automation Needs a Consent Refresh
In this episode, Lucas and Luna explore the hidden risks of stale marketing consent. As data privacy regulations tighten around the world, many automated…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Abandoned Cart Automation Misses Customers in June
Episode 26 of Marketing Automation with Fexingo tackles a specific blind spot in triggered cart recovery: the June dip. Lucas and Luna break down why automated…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Your Marketing Automation Needs a Data Enrichment Strategy
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore why incomplete data is silently sabotaging your automated campaigns. Using the…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Personalization Costs Are Hidden
Lucas and Luna dig into a specific hidden cost that companies rarely track: the engineering time needed to maintain personalization tokens across email, SMS…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Your Marketing Automation Needs a Lead Scoring Rebuild
Lucas and Luna dig into the hidden decay inside lead scoring models — why most B2B marketing automations assign points to outdated signals like form fills and…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Your Marketing Automation Needs a CDP Strategy
Lucas and Luna dig into why Customer Data Platforms (CDPs) are becoming essential for marketing automation in 2026. Using the case of a $500 million DTC…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Event-Triggered Surveys Boost Your Automation ROI
Lucas and Luna explore how event-triggered customer surveys—sent immediately after a support ticket closes, a trial expires, or a purchase completes—can…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Email Deliverability Ruins Your Automation ROI
Lucas and Luna dig into why advanced marketing automation workflows still fail: low email deliverability. They break down how a 96% deliverability rate sounds…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Your Marketing Automation Needs a Data Freshness SLA
Episode 19 of Marketing Automation with Fexingo tackles the hidden culprit behind declining campaign performance: stale data. Lucas and Luna break down why…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How to Stop Marketing Automation from Cannibalizing Your Organic Reach
Lucas and Luna tackle a growing, under-discussed problem in marketing automation: content cannibalization. When automated workflows push multiple versions of…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Your Marketing Automation Needs a Content Supply Chain
In this episode, Lucas and Luna explore the concept of a content supply chain for marketing automation—borrowing ideas from manufacturing logistics to fix…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Your Marketing Automation Needs a Data Diet
Most marketing teams are drowning in data but starving for insights. In this episode, Lucas and Luna examine a specific failure pattern: how bloated CRM fields…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Your Email Subject Lines Fail an AI Filter
Lucas and Luna dig into a surprising 2026 Gartner stat: AI inbox filters now bury 67% of marketing emails before a human ever sees them. They trace the problem…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Your Marketing Automation Wastes Ad Spend on Bot Clicks
Lucas and Luna break down a 2026 study from the University of Baltimore showing that up to 28 percent of clicks on retargeting ads generated by marketing…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Your Marketing Automation Data Is Rotting in the CRM
Episode 13 of Marketing Automation with Fexingo dives into a hidden revenue killer: dirty data in your CRM. Lucas and Luna break down why HubSpot and Marketo…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Triggered SMS Boosts Email Open Rates by 18 Percent
Lucas and Luna dig into a specific marketing automation tactic that few teams execute well: using triggered SMS as a priming signal before your email send…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Your Apriori Email Sequences Still Outperform AI
Lucas and Luna dig into a surprising finding from a 2026 Gartner survey: 68 percent of marketing automation ROI still comes from rules-based…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Salesforce Marketing Cloud Personalization Engine Works
Lucas and Luna dive into Salesforce Marketing Cloud's Einstein GPT-powered personalization engine, which now processes over 200 billion customer…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Your Lead Scoring Model Is Broken and How to Fix It
Episode 9 of Marketing Automation with Fexingo digs into the hidden flaws of traditional lead scoring. Lucas and Luna walk through a real case: a B2B SaaS…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Sequence Fatigue Kills Your Email Automation
Episode 8 of Marketing Automation with Fexingo dives into sequence fatigue — the silent killer of email automation performance. Lucas and Luna unpack a real…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Attribution Models Hide Real ROI
Lucas and Luna dig into the dirty secret of marketing automation: most attribution models give you the answer you want, not the answer you need. They walk…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Your Marketing Automation Workflow Is Leaking Revenue
Most marketing automation setups look good on paper but have hidden leaks that cost real money. Lucas and Luna break down the three most common workflow…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Chatflow Personalization Tripled Our Demo Conversion Rate
In this episode, Lucas and Luna dive into the specifics of chatbot conversation design for B2B marketing automation. Lucas shares a case study from a…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Your Abandoned Cart Emails Are Still Failing
Most marketers send a cart abandonment email within an hour. It doesn't work. This episode digs into the behavioral data behind why — and what a few…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Zendesk Built a Bot That Actually Sells
In this episode, Lucas and Luna explore how Zendesk, traditionally a customer service platform, quietly built one of the most effective marketing automation…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketo Lost Its Edge to HubSpot in ABM
Episode 2 of Marketing Automation with Fexingo dives into the account-based marketing (ABM) arms race. Lucas and Luna break down why Marketo's ABM…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
HubSpot's 2026 Pricing Overhaul What Marketers Need to Know
In the premiere episode of Marketing Automation with Fexingo, Lucas and Luna dive into HubSpot's biggest pricing restructuring in five years, announced…