Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Abandoned Cart Automation Misses Customers in June
Episode 26 of Marketing Automation with Fexingo tackles a specific blind spot in triggered cart recovery: the June dip. Lucas and Luna break down why automated abandonment sequences that worked in Q4 fail in mid-year, using real data from a DTC brand that saw open rates drop from 38% to 11% in June. The hosts explore how seasonal purchase intent, vacation-mode inbox behavior, and stale creative wreck even well-built workflows—and offer a fix: dynamic content refreshes based on time-of-year and recency. If you run cart recovery automations, this episode will save you from losing June revenue…
The skinny
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