Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketo Lost Its Edge to HubSpot in ABM
Episode 2 of Marketing Automation with Fexingo dives into the account-based marketing (ABM) arms race. Lucas and Luna break down why Marketo's ABM capabilities have stagnated since the Adobe acquisition, while HubSpot's 2025 ABM overhaul quietly captured enterprise attention. They analyze specific G2 scores, the September 2025 Marketo UI update that frustrated power users, and how one mid-market B2B firm — a 200-person cybersecurity company — switched platforms and saw a 40% increase in target-account engagement. If you're evaluating marketing automation platforms in 2026, this…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.