Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Event-Triggered Surveys Boost Your Automation ROI
Lucas and Luna explore how event-triggered customer surveys—sent immediately after a support ticket closes, a trial expires, or a purchase completes—can dramatically improve your marketing automation ROI. They walk through a concrete example from a B2B SaaS company that increased Net Promoter Score response rates from 3% to 38% and recovered $2.4 million in at-risk revenue by acting on survey feedback within 24 hours. The hosts discuss survey design best practices, integration with CRMs like Salesforce and HubSpot, and common pitfalls like survey fatigue and biased response data. They also…
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