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Why Your Marketing Automation Workflow Is Leaking Revenue
Most marketing automation setups look good on paper but have hidden leaks that cost real money. Lucas and Luna break down the three most common workflow failures — abandoned lead reassignment, stale nurture tracks, and over-automation — using a real example from a mid-market SaaS company that plugged these leaks and recovered 22% of lost pipeline. They discuss how to audit your own triggers, when to reset dormant sequences, and why the most active leads sometimes need a manual touch. Plus a listener-supported moment about keeping the show independent. Specific, actionable, and built for…
The skinny
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