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How Salesforce Marketing Cloud Personalization Engine Works
Lucas and Luna dive into Salesforce Marketing Cloud's Einstein GPT-powered personalization engine, which now processes over 200 billion customer interactions daily. They explore how the platform uses real-time data from Sales Cloud and Service Cloud to create unified customer profiles, enabling next-best-action recommendations that increase email click-through rates by 34 percent on average. The hosts discuss a specific use case at a mid-sized B2B SaaS company that saw a 28 percent lift in demo bookings after implementing journey-based personalization triggered by website behavior and…
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