Shows / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Marketing automation platforms like HubSpot and Marketo promise to turn chaotic customer interactions into seamless, data-driven journeys. But the gap between that promise and the reality of clunky workflows, messy data, and misaligned triggers is where most teams get stuck. In this show, Lucas and Luna cut through the vendor hype to examine how real marketing automation works — from lead scoring models and lifecycle stages to A/B testing of email sequences and multi-touch attribution. They…
Episodes
Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer JourneysHow Marketing Automation Ignores Customer Moving Events
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a glaring blind spot in automated customer journeys: when listeners move house…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Pet Adoption
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a surprising gap in automated customer journeys: pet adoption. When a customer…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Credit Score Changes
Lucas and Luna explore a blind spot in marketing automation: customer credit score changes. They discuss why most platforms ignore this life event, how it…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
When Marketing Automation Ignores Customer Social Media Unfollows
Lucas and Luna dive into a blind spot most marketing automation platforms have: what happens when a customer unfollows you on Instagram, unsubscribes from your…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Marketing Automation Ignores Customer Grief Triggers
Episode 104 of Marketing Automation with Fexingo explores a sensitive but critical gap in automated customer journeys: grief triggers. Lucas and Luna discuss…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Divorce Date
Episode 103 of Marketing Automation with Fexingo explores a delicate but critical life event that most automation systems miss: divorce. Lucas and Luna discuss…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Open Banking Connections
Episode 102 of Marketing Automation with Fexingo explores a blind spot in automated customer journeys: open banking data. Lucas and Luna discuss how platforms…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Ignores Customer Moving Events
In this episode, Lucas and Luna explore why most marketing automation platforms fail to track one of the biggest life events: moving. They discuss how moves…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Episode 100 How Marketing Automation Should Handle Customer Life Events
In this milestone 100th episode, Lucas and Luna explore why marketing automation often misses the biggest triggers of all: major customer life events like…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Job Searches
Episode 99 of Marketing Automation with Fexingo examines a glaring blind spot in most automated customer journeys: when a customer loses their job. Lucas and…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Vacation Homes
Lucas and Luna discuss a blind spot in marketing automation: second-home ownership. Nearly 7 million US households own a vacation property, yet most automated…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Medical Appointments
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a blind spot in automated customer journeys: medical appointment data. Most…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Marketing Automation Fails Customer New Addresses
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a surprising blind spot in automated customer journeys: the move event. When…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
When Marketing Automation Ignores Customer Career Changes
Episode 95 of Marketing Automation with Fexingo examines why most automated journeys fail to detect and respond to customer career changes. Lucas and Luna dig…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Should Track Customer Moving Events
Episode 94 of Marketing Automation with Fexingo. When a customer moves to a new home, their location, needs, and buying signals change dramatically. Yet most…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Prepaid Cards
Lucas and Luna dive into why marketing automation systems consistently miss a growing payment method: prepaid cards. With prepaid card transactions projected…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Pet Ownership
Lucas and Luna explore how marketing automation systems miss a huge opportunity by ignoring customer pet ownership data. Specifically, they look at how a major…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Birthdays and Anniversaries
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a glaring blind spot in automated customer journeys: ignoring personal milestones…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Political Donations
Episode 90 of Marketing Automation with Fexingo dives into a blind spot few marketers consider: how automated workflows handle (or ignore) a customer's…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Misses Customer Home Buying
Episode 89 of Marketing Automation with Fexingo: Lucas and Luna explore a blind spot in triggered email and SMS workflows — the life event of buying a home…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Charity Donations
Lucas and Luna dive into a blind spot in marketing automation: charitable giving. Most CRM systems treat donations as one-off transactions, but for many…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Subscription Upgrades
Lucas and Luna dive into a blind spot in marketing automation: the moment a customer upgrades their subscription. Most workflows treat upgraded users as new…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Hobby Changes
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a common but overlooked trigger in automated workflows: significant hobby changes…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
When Marketing Automation Ignores Customer Gift Card Balances
In this episode, Lucas and Luna explore a blind spot in marketing automation: gift card balances. Most brands treat gift cards as simple acquisition tools, but…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
When Marketing Automation Ignores Customer Frequency Fatigue
Lucas and Luna explore a blind spot many marketers miss: frequency fatigue. When a customer interacts with your brand multiple times in a short window — say…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Fails Customer Anxieties
In this episode, Lucas and Luna explore how marketing automation workflows routinely ignore customer anxiety triggers—moments like the 48 hours after a big…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Life Insurance Events
Lucas and Luna dive into how marketing automation workflows routinely miss a massive, high-intent trigger: life insurance events. When a customer takes out a…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Pet Ownership
In episode 81, Lucas and Luna explore a surprising gap in marketing automation: the failure to account for customer pet ownership. With 66% of U.S. households…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Subscription Pauses
In this episode, Lucas and Luna dive into a blind spot in marketing automation: subscription pauses. When a customer intentionally pauses a service — for…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Referral Timing
In episode 79 of Marketing Automation with Fexingo, Lucas and Luna explore a blind spot in automated referral programs: timing. Most systems blast referral…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Payment Failures
Episode 78 of Marketing Automation with Fexingo. Lucas and Luna explore a blind spot in automated customer journeys: what happens when a customer's credit…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Language Shifts
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a hidden flaw in automated workflows: they rarely account for customers who switch…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Misses Customer Life Stage Shifts
Episode 76 of Marketing Automation with Fexingo dives into a blind spot in most workflows: life stage shifts. Lucas and Luna discuss how a major telecom…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Fails Customers With Different Payment Methods
Episode 75 of Marketing Automation with Fexingo dives into a blind spot in most automated customer journeys: how they handle (or ignore) the diversity of…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Fails Customers With Disabilities
In this episode, Lucas and Luna explore how marketing automation workflows often exclude or frustrate customers with disabilities, even when companies have…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Forgets Customer Context
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a common blind spot in automated customer journeys: how context drops between data…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Workflows Miss Customer Privacy Preferences
Episode 72 of Marketing Automation with Fexingo dives into a blind spot many marketing automation platforms share: they ignore shifts in customer privacy…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Life Insurance Events
Most marketing automation platforms do not trigger on life insurance policy purchases, lapses, or beneficiary changes. Yet these events signal huge shifts in…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Returns and Refunds
Episode 70 of Marketing Automation with Fexingo. Lucas and Luna explore a blind spot in automated marketing: customer returns and refunds. Most automation…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Misses Customer Time Zone Shifts
Lucas and Luna explore a blind spot in marketing automation: time zone changes. When a customer moves from New York to London, their email is still optimised…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Forgets First-Generation Immigrants
Episode 68 of Marketing Automation with Fexingo. Lucas and Luna explore how automated customer journeys often fail first-generation immigrant audiences. They…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Workflows Miss Customer Credit Health Changes
Episode 67 of Marketing Automation with Fexingo digs into a blind spot many marketing automation workflows share: they don't track shifts in customer…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Misses Customer Feedback Loops
In episode 66 of Marketing Automation with Fexingo, Lucas and Luna explore a common blind spot in marketing automation: failing to close the loop with customer…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Misses Customer Channel Fatigue
In episode 65 of Marketing Automation with Fexingo, Lucas and Luna dig into a blind spot most marketing automation platforms share: customer channel fatigue…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Ignores Customer Life Events
In Episode 64 of Marketing Automation with Fexingo, Lucas and Luna explore a costly blind spot in most marketing automation platforms: ignoring major customer…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Ignores Customer Time Zone Signals
Marketing automation workflows blast emails at the same time for everyone, ignoring where customers actually live. Lucas and Luna dive into a real case: a…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Misses Customer Anniversary Triggers
Lucas and Luna explore how marketing automation workflows overlook a goldmine of high-intent moments: customer anniversaries. From the first purchase date to…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Misses Customer Consent Refreshes
Episode 61 of Marketing Automation with Fexingo. Lucas and Luna drill into a blind spot most automated workflows share: they never ask for consent again. They…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Ignores Customer Life Events
In Episode 60, Lucas and Luna dive into a costly blind spot in marketing automation: workflows that ignore major customer life events like marriage…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Misses Customer Location Changes
In this episode, Lucas and Luna explore a blind spot in most marketing automation workflows: customer location changes. They discuss how platforms like HubSpot…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Misses Customer Life Events
Episode 58 of Marketing Automation with Fexingo. Lucas and Luna dig into a blind spot that costs companies millions: marketing automation systems that treat…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Misses Financial Life Cycle Events
In Episode 57 of Marketing Automation with Fexingo, Lucas and Luna explore why marketing automation workflows routinely fail to account for major financial…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Misses Calendar Event Triggers
Episode 56 of Marketing Automation with Fexingo. Lucas and Luna explore a blind spot in many marketing automation workflows: calendar event triggers. Most…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Workflows Miss Customer Communication Preferences
In Episode 55 of Marketing Automation with Fexingo, Lucas and Luna dive into a hidden friction point in automated customer journeys: ignoring individual…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Misses Customer Life Events
Episode 54 of Marketing Automation with Fexingo explores a blind spot in most automated workflows: customer life events. Lucas and Luna discuss why life events…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Misses SMS Consent Windows
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a hidden risk in SMS marketing workflows: ignoring consent expiration windows…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Workflows Ignore Voice Commerce Signals
Episode 52 of Marketing Automation with Fexingo dives into a blind spot most marketing automation platforms still have: voice commerce. Lucas and Luna explore…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Workflows Miss Voice of Customer Data
Episode 51 of Marketing Automation with Fexingo dives into a blind spot most marketing automation setups share: they ignore direct voice-of-customer data…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Misses Customer Life Events
Episode 50 of Marketing Automation with Fexingo dives into a blind spot in most automated workflows: ignoring major customer life events like marriage…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Misses Credit Card Expiration
Lucas and Luna dive into a surprisingly common marketing automation failure: ignoring credit card expiration dates. They explore how payment method changes can…