Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Workflows Ignore Voice Commerce Signals
Episode 52 of Marketing Automation with Fexingo dives into a blind spot most marketing automation platforms still have: voice commerce. Lucas and Luna explore how smart speakers, voice assistants, and audio shopping are reshaping customer journeys — and why traditional trigger-and-action workflows miss the mark. They examine a real case: a CPG brand running a voice-activated reorder campaign via Amazon Alexa, and how their automation failed to capture follow-up intent. The hosts break down the specific signals (voice queries, repeat phrases, sentiment tones) that workflows should be tracking…
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